The firm has 35 partners with their own avatars, creating videos for both internal comms and client communication. Riparbelli cited Ernst & Young as an example customer. Since raising a $12.5 million Series A in April, Synthesia has added features that make it even easier for users to create their own animated talkers, and the platform now has 1,000 custom avatars in use. “I think that’s the key thing that is making us grow so fast from an AI perspective.” “Anyone who, before Synthesia, could produce a slide deck or write a Word document can now actually create video content,” said Riparbelli. Rather than seeing tons of usage from video production departments, other folks inside the organization are the power users of the tool. Interestingly, founder Victor Riparbelli said that user behavior didn’t necessarily match up to his earlier expectations. These customers predominantly use the tool for training videos, it said, but also use Synthesia for monthly updates to the broader team or delivering information that would normally come via email. The startup, aware of the fact that almost any powerful tool on the internet can be used for evil, is focusing exclusively on enterprise clients, rather than allowing anyone and everyone to hop on the platform.
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